YouTube and Disney partner up

YouTube and Disney partner up
Google and Disney have said today that the two companies are teaming up to bring video content "tailored" to Disney audiences.

Co-branded "video destinations" will be available from Disney.com and YouTube.com starting next year.



The programming will be considered family-friendly and will be aimed at younger audiences.

Disney says a video series based ont he popular game "Where's my Water" will be the first project, launching in February.

Says Disney (via USAT):

With online video consumption exploding and YouTube at the center of that trend, we see an opportunity for Disney Interactive and YouTube to bring Disney's legacy of storytelling to a new generation of families and Disney enthusiasts on the platforms they prefer.


Written by: Andre Yoskowitz @ 7 Nov 2011 15:14
Tags
video YouTube Disney
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