Apple unveiled HealthKit for developers to create health and fitness apps for iOS devices that can share data with each other. There's just one problem; there's already a company called HealthKit and they are less than impressed with Apple's borrowing of their name.
"HealthKit is already in use, by us!," a blog post reads.
"Even the way they write it is the same as us. I'm flattered that they like our name so much and that it's a ringing endorsement for our market opportunity (which we already knew). However, as an Apple fan, I feel let down. They didn't feel that they had to do a quick domain search - it would have taken 5 seconds to type www.healthkit.com into their browser and discover us."
The firm also posed a question directly to Apple CEO Tim Cook on Twitter after Apple's WWDC keynote on Monday.
Feeling annoyed #Apple is using our #HealthKit name for their new health product! @tim_cook r u aware of this? @healthystartups #rockhealth
-- HealthKit (@HealthKit) June 3, 2014Written by: James Delahunty @ 4 Jun 2014 8:42
