Report: Apple wants to charge $400 for its new wearable

Internally, Apple executives had discussed selling the new iTime smartwatch for $399, a price that would be significantly higher than existing watches.

The watch is expected to be launched at Apple's new product event on September 9th, but will not ship until early next year.

If accurate, the report says pricing has not been finalized and may not be in time for the new product launch on the 9th. Additionally, there are expected to be different models, including some that are priced lower but likely have smaller screens or no built-in 3G.

Apple is looking to redefine the fitness wearable genre that is currently dominated by Fitbit and Jawbone, and the fledgling smartwatch industry.

IDC expects the wearable computing market to triple this year, to 19 million units in 2014. An Apple entry would almost certainly increase those figures moving forward.

Source:
RE/code

Written by: Andre Yoskowitz @ 31 Aug 2014 10:55

biglo30

Wow thats enough to get you a decent smart phone. Pass

2.9.2014 07:49 #1

Dragon3000

Go away Apple, Just! go away!!!

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2.9.2014 08:47 #2

hearme0

Wearable tech is right on par with the Fanny Pack! It's gay, frivolous and a fad that will die out sooner rather than later.

2.9.2014 13:37 #3

Dragon3000

Originally posted by hearme0: Wearable tech is right on par with the Fanny Pack! It's gay, frivolous and a fad that will die out sooner rather than later. Well, being gay seems to be a growing trend lately, so I expect they will sell billions.

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3.9.2014 03:29 #4

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