Google's deal with Apple expires in 2015, and Microsoft and Yahoo have already each pitched their respective search engines to Apple SVP Eddy Cue.
Microsoft already has their Bing engine as default for Apple's personal assistant Siri, and on the new Mac OS X Yosemite, the "Spotlight" feature uses Bing results, as well.
While Yahoo doesn't have any inroads with Apple, they recently announced that Mozilla's Firefox browser would use Yahoo as default for the next five years, a major win for the world's third-largest search engine.
Of course, no matter what the default engine is, you are free to switch it right back to Google although some less tech-savvy consumers may not know or care to change it back.
Source:
The Information
Written by: Andre Yoskowitz @ 25 Nov 2014 22:47
