Virgin and Roxio partner to offer Lenny Kravitz video online

According to Webnoize news service, Virgin Records and Roxio (a spin-off from Adaptec that continues the development of Easy CD Creator) have announced a contract that allows Roxio CD burning software owners to download Lenny Kravitz's new video from Viacom's websites VH1.com and MTV.com and to store it on CD for later use. Other users can also download the video, but they lose access to the file after 30 days. Users with Roxio software can also copy the file to their friends, but their friends have to register themselves to Virgin -- original downloader ahs to do the same in the first place before proceeding to the download -- and they have the same options as the original downloader, either to burn it on CD if they have Roxio's software or to lose the file after 30 days.

Video is encoded and protected by using Microsoft's Windows Media DRM solution and Digital Island handles the actual delivery of the content.

Written by: Petteri Pyyny @ 18 Oct 2001 6:47
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