Sportswear giant Nike announced that it will drop its existing co-branding agreement with SonicBlue in favour of Dutch electronics giant Philips.
Companies will brand Philips' consumer electronics products with Nike's logos and market those items specially in the U.S. where Philips market share isn't all too impressive if compared to the rest of the world. First products companies will unveil include Nike-branded digital audio players and portable CD players.
Written by: Petteri Pyyny @ 25 Mar 2002 13:58
Nike-branded Philips products
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