American General Mills has partnered with Columbia Tristar to offer free full-length DVD movies on cereal boxes :-) In the past General Mills has ran similiar promotions giving away free CDs, but this is the first time in the U.S. that consumers will get free DVDs with cereal boxes.
Promotion is about to begin in this fall and company will give away appx. 8M DVDs. Movies will be "family-oriented". General Mills says that 50-60 per cent of American households already have DVD players, so it is appropriate to offer free DVDs as well.
General Mills' brands include Cheerios and Golden Grahams.
Source: MediaLine News
Written by: Petteri Pyyny @ 5 Aug 2002 11:03
DVDs in cereal boxes
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