AfterDawn: News

Yahoo! has launched today customized European versions of its online music service Launch. Launch, originally an independent company that Yahoo! acquired in June, 2001, operates as Yahoo's music portal, offering music videos, interviews, fan pages and music news.

Yahoo's mission is to "become an MTV of the online world". Launch debuts in Europe with five different localized versions: UK/ROI, France, Germany, Spain and Italy. Company re-opened the Launch last year after a major revamp and, according to analysts and Yahoo's spokesperson, is making "good money" for the Net giant -- mostly by allowing record labels to promote their artists via various methods utilising multimedia content.



Source: The Guardian

Written by: Petteri Pyyny @ 25 Jun 2003 7:20