McDonald's: No deal with iTunes

After a New York Post article last week told that fast-food giant McDonald's was going to buy 1bn tracks from Apple's iTunes service to use them with its advertising promotions, McDonald's issued almost immediately a statement saying that these rumors weren't true.

According to McDonald's, such deal was "pure speculation" and that there's no deal with Apple. However, company also stated that it "continues to aggressively pursue bold new initiatives in the areas of music, sports, fashion and entertainment to connect with our customers in fresh and relevant ways...You can expect news from McDonald's on a variety of fronts in the coming weeks and months."

Source: Dow Jones via Yahoo!

Written by: Petteri Pyyny @ 9 Nov 2003 2:11

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5 comments

straubd

what an opportunity.Shame they let it slip through their hands

"There is no magic server pixie dust"

9.11.2003 03:02 #1

A_Klingon

Let's start some nasty rumours going.

I heard through the grapevine (no, I'm sorry, but I'm not at liberty to identify my sources) that for every 3 (three) iTunes downloaded, Apple Corp will issue a coupon for a free Big Mac, or, for 5 (five) paid downloads, a Big Mac "Real Meal Deal" combo dinner is yours.

[shhhhhh! this is a _secret_ for your eyes only!] Ya heard it here first, (but don't tell no one I told ya.)

-- Steve Jobs --

9.11.2003 05:52 #2

tribal-t

Looks like McDonalds realized that you can download music for free from any p2p application. Paying 99 cents for low quality songs in a ugly format is devastating!

9.11.2003 09:16 #3

GrayArea

>Quote "Paying 99 cents for low quality songs in a ugly format is devastating!"

This brings up some questions.

99 cents a track. The average CD has say 17 songs? So now we are supposed to pay MORE money for a CD's worth of music than before AND the songs are in a lower resolution format with DRM restrictions? There are no pressing costs, much lower distribution costs, only one "layer" of distribution to split margins with, so where is all this money going? It seems to me the music industry has bent us over and is giving us the shaft once again. I saw an article by some a-hole on C-net going on about the razor thin margins Apple has to deal with selling songs on line. Razor thin margins at a buck a song? Maybe it's true for the retailer, but not for the content "owners". No way. Shouldn't there be laws against this kind of robbery?

We mustn't lower ourselves to the level of those we loathe, lest we become loathsome ourselves.

10.11.2003 08:52 #4

tribal-t

Actual CD Quality is 192K, Itunes songs have below a 128K. The songs are only compatible with ipod's, what if I have a Rio, or some other player???

10.11.2003 09:40 #5

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