AfterDawn: News

Sony does China

PlayStation 2 opens the new market, despite of piracy. Nearly four years after it’s initial release in Japan, the PS2 will finally be available in China. Previously the console makers have stayed out of the country because of the uncontrolled piracy that hurts the game market. Sony couldn’t resist the already huge and rapidly developing market any longer an decided to release the product for the Chinese.

The machine, which debuted in Japan in early 2000 and in the United States later that year, will hit Chinese shelves December 20 with a price tag of 1,988 yuan ($240). That compares with $179 in the United States.

"We have to realize the reality, that piracy cannot be controlled 100 percent, not only in China but also in other parts of the world," Sony China Chairman Hiroshi Shoda told reporters in an upscale Beijing cinema. "We have to be courageous, to face the reality." He declined to give sales projections.

CNN.com

Written by: Lasse Penttinen @ 28 Nov 2003 8:27

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• 3 comments

• Dela

  Very brave to stand up to China Sony. Piracy is unreal in China, in fact throughout asia!!
  

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  28.11.2003 10:05 #1

• mconly

  it's not brave at all! they just figured they'd make some $$$ anyways.....despite all the piracy, they will still sell alot of systems! they definetely won't lose out to the black market.......

  28.11.2003 16:04 #2

• Toiletman

  Erm..... seriously, I don't think a lot of people will buy the PS2s. They've all got modded PS2s (mostly NTSC ones) with pirate games (around 30 pence each).
  

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  29.11.2003 11:26 #3