Usually the additional viewing periods are priced lower than the initial rental price. For example "The Hulk" costs $3.99 to rent, and $0.99 to view again.
One has to wonder why the service hasn't existed since day one. Once the movie has been downloaded and viewed once, offering a second viewing opportunity at a lucrative price makes perfect sense.
Source: News.com
Written by: Jari Ketola @ 2 Feb 2004 14:25
