Disney already uses Microsoft's DRM technology via third party; the movie service Movielink delivers the online movie "rentals" using Microsoft's DRM and Windows Media format.
Disney, which has struggled financially during the last couple of years, signed the multi-year non-exclusive deal with Microsoft in order to wider its audience base and to monetize from growing trend of portable media. Portable video has become an ever-increasing selling point for devices such as PDAs that are powered with 400MHz+ XScale CPUs and can boast storage capability of sevaral gigabytes by using compact flash or SD memory cards.
Source: The Mercury News
Written by: Petteri Pyyny @ 9 Feb 2004 13:18
