Vodafone uses Musicwave's Music On Demand Service (MODS), which allows full length, DRM protected downloads to mobile devices. The catalogue of available songs can be browsed using a mobile handset, and the selected items can be purchased using a one-click billing system. The streaming playback will begin after about 30 seconds of playback, and after playback the song will be stored in the device's memory for later use.
In addition to playing the purchased songs on the mobile device, consumers can also retrieve the songs on their PC. Vice versa songs purchased on PC can be sent to a mobile device. In essence the MODS system makes it easier to do impulse purchases on mobile devices, as the purchased song will also be available for storage on PC.
Source: Music Industry News Network
Written by: Jari Ketola @ 22 Mar 2004 6:57
