OD2 has a slightly different business model compared to its biggest rivals, Apple's iTunes and Napster as the company doesn't operate a music store itself, but rather provides music store solutions, audio file delivery services and licensing services to third party operators. Specially in the UK company has managed to gather rather impressive distribution partners, including Coca-Cola, HMV and Virgin.
Combined company hopes to fight head-to-head with the "big boys" in the rapidly growing legal online music business, especially in Europe where OD2 has a rather strong position because of its brand-name distribution partners.
Source: BBC
Written by: Petteri Pyyny @ 22 Jun 2004 14:21
