"It was very successful for us in terms of signing up thousand and thousands of new customers," Real Networks Chief Strategy Officer Richard Wolpert said. The promotion could not have come at a better time. At this moment, the media are focusing on the rivalry between Microsoft and Apple as Microsoft have just opened their own music download store. Real are aiming to keep their store in the public eye during this battle.
Apple's iTunes store appears to be the dominant force in online sales so far, accounting for more than 70% of all music download sales. However, Microsoft now have joined the list of the many companies that are selling music downloads, and most other companies lack the deep pockets that Microsoft have.
Source:
News.com
Written by: James Delahunty @ 8 Sep 2004 20:56