In addition to the possible future threat from Amazon.com, Netflix is facing increasing pressure from its archrival Blockbuster and also from America's largest supermarket chain, Wal-Mart. To maintain its market-leading status, Netflix announced that it will cut its monthly charges from $21.99 to $17.99. Blockbuster responded immediately to Netflix's price cuts and decided to cut its monthly subscription charges from $19.99 to $17.49.
More information:
Reuters
Washington Post
Written by: Petteri Pyyny @ 16 Oct 2004 14:21