HD-DVD to get support from studios

HD-DVD to get support from studios
The rivalry between the competing high definition formats, HD-DVD and Blu-Ray is about to get the first major turn as three Hollywood studios are expected to announce their support for the NEC & Toshiba backed HD-DVD format. Warner Bros, Universal and Paramount are expected to announce their plans to adopt HD-DVD format by the end of 2005 in the near future.

When ever the announcement is made, the deal will most likely not be exclusive -- i.e. the studios will keep the option to support Sony's Blu-Ray format as well. There are also still many aspects that the studios want to be cleared before any movies are released in HD format. One of the most pressing matters is the implementation of adequate DRM protection. In Hollywood terms adequate is probably equal to unbreakable.



Source: BusinessWeek

Written by: Jari Ketola @ 31 Oct 2004 8:07
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  • 12 comments
  • chappie

    UNBREAKABLE.... is there such a thing in this day and age!!! Always gonna b some way of getting around DRM or woteva security measures are put in place. If one person or team can come up wiv a reliable form of protection there is a whole internet community that will try n break it.

    31.10.2004 09:22 #1

  • S2K

    I don't know about that chappie. as long as you can hold copying down to 10% of the consumers (and estimates are only 2% of consumers copy dvds) that is plenty of protection. they are going to look to support the format that has the best prospects.

    31.10.2004 11:05 #2

  • chappie

    Fair point but its not just straight copying that needs to b looked at, its the ability to break such protection which then appears across the internet and then used by the masses either by them putting it back onto other forms of media or when the time comes back onto a blu-ray disc or HD-DVD. If it was just a straight copy dvd to dvd then its smaller scale than if a copy appeared on the internet and is mass downloaded. For this is the reason that p2p users are being targeted so much more than ppl that pirate and sell copyrighted software etc.

    31.10.2004 11:36 #3

  • Soulreave

    God... i was so pissed when i heard about all the friggin dvd formats. granted these will be of higher quality and can hold more data, But how many friggin dvd burners does one need to purchase in his/her lifetime

    1.11.2004 06:15 #4

  • Soulreave

    God... i was so pissed when i heard about all the friggin dvd formats. granted these will be of higher quality and can hold more data, But how many friggin dvd burners does one need to purchase in his/her lifetime

    1.11.2004 06:15 #5

  • Soulreave

    God... i was so pissed when i heard about all the friggin dvd formats. granted these will be of higher quality and can hold more data, But how many friggin dvd burners does one need to purchase in his/her lifetime

    1.11.2004 06:15 #6

  • anahaevia

    I have to agree with you first post chppie, for example look at the xbox you can copy the games by just networking it with you computer (and of course with the help of a chip) and DVDs also you can copy them with two simple programs. As long as there is someone to enforce the law, there will always be someone who can get around it.

    1.11.2004 06:58 #7

  • S2K

    anaheava, that isn't really much of an issue. xbox game sales grow. though modding xboxs appears to be a large group, I would be it is less than 5% of the total.

    dvd sales are increasing as well. yes you can copy them with freeware, but the huge majority of consumers don't.

    my point is this, they don't need to make anyting impossibe or unbreakable, they just have to make it difficult for most.

    1.11.2004 08:15 #8

  • strcruzer

    The short of it is that The MPAA and other such groups aim to kill off duplication period so they can sell you more CD's or DVD's etc... right now they lose out on another $15.00 ~ 25.00 if you duplicate the disc for a backup to protect the original versus the $1.00 (or less) you would pay for the blank media (of course not to them and this is what they despise). So as long as they can take away your rights and no one says anything they will.

    Stand up for your rights and boycott the MPAA and RIAA companies, do not purchase anything with DRM to send a clear message to these idiots.

    1.11.2004 08:52 #9

  • ddrhazy

    How long did it take for dvd-videos to be copied? Quite a while. I remember the days when dvd burners were out and it was still not possible to backup dvd-videos. If they implement some sort of protection it'll hold off piraters for a year or two I'm sure.

    1.11.2004 13:39 #10

  • SGSeries2

    Blu-Ray, I'm still routing for you! (hehe...)

    2.11.2004 06:25 #11

  • anahaevia

    S2K, see we're not really talking about sales either, just the fact that it will most likely be cracked just like most of the other protections. Look at what happened not to long ago, Halo 2 was leaked on the internet along with some other games. But I do agree with you sales do grow.

    2.11.2004 07:05 #12

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