The good folks at CDRInfo.com have interviewed the marketing manager Tim Smith, so here are a few quotes.
The overall quality dived as Ritek struggled to meet demand for increased volumes while still maintaining consistency.Link: Read the full story @cdrinfo.com.
...
The original success of the Ritek dye (proliferated by the success of RiDisc) wasn't unnoticed by competitors, and other brands started to jump on the bandwagon. Very soon Ritek DVD of every grade possibly was flooding into the market. Media of B quality, C quality, and even worse, was all being sold as Grade A Ritek media.
...
It didn't help that even Ritek themselves knowingly sold discs of lesser quality (even with their own brands) into the market to customers that didn't care about quality just as long as they made money.
So Tim conveniently putting the blame on "other brands" for distributing lower grade RITEK media as A-grade. However, according to our sources, RiDisc is in fact involved with E-net, which is suspected for distributing lower grade goods as A-grade under their portfolio of brands.
Written by: Lasse Penttinen @ 21 Feb 2005 10:09