25 million portable music players were sold in 2004, which includes 10 million iPods. The success has been mostly due to the iTunes music store which currently has about 70% of the digital music download market. Mike McGuire, a research director at analyst Gartner said Apple had done a good job in "sealing off the market from competition" so far. "They have created a very seamless package which I think is the idea of the product - the design, function and the software are very impressive," he said.
However, there is always the threat of competition. "Creative, other Microsoft-partnered devices, Real, Sony and so on, are racketing up the marketing message and advertising," McGuire said. "Creative was very upbeat about how many of its Creative Zen players it had shipped by the end of last year", he said.
Source:
BBC News
Written by: James Delahunty @ 23 Feb 2005 9:36