In return, Netflix will promote Wal-Mart DVD sales to its three million customers. Wal-Mart will offer users the chance to subscribe to Netflix at their current monthly subscription price of $12.97. Blockbuster didn't sit and watch this happen without doing anything though, it has offered current Netflix and Wal-Mart customers switching to Blockbuster's online rental service two free months of rentals plus a free retail DVD of their choice.
Netflix charges $17.99 per month for customers to rent three DVDs at a time. So now with Wal-Mart out of the way, it is up to just Blockbuster and Netflix to rival. Shares of Netflix jumped as much as 24% and touched their highest level since August, before rival Blockbuster launched its own rental service.
Source:
Yahoo
Written by: James Delahunty @ 20 May 2005 20:13