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Microsoft aims to sell 10M Xbox 360 consoles in 12-16 months

Microsoft is setting aims high for the launch of the Xbox 360 console which will go on sale in the U.S., Japan and Europe at shortly before Christmas this year. Speaking at the Elspa (Entertainment and Leisure Software Publishers Association) games summit in London, Xbox marketing boss Peter Moore said that Microsoft hopes to sell 10 million units of the Xbox 360 in 12-16 months after it is released. Moore said Microsoft are hoping to grab the "first mover advantage" over Sony after releasing their first Xbox console a year after the PS2 went on sale.

"The target of 10 million units gives tremendous momentum to a platform," he said. "That is a target we are looking at that we think we can reach in quite a quick manner." He dismissed the belief that being first with a new piece of technology is a mistake saying that the Xbox 360 is "not the Dreamcast"; a console released by Sega in the late 90's that was overshadowed by Sony's release of the Playstation 2 console. Sony is hoping to release the Playstation 3 console in Spring 2006, but it’s not clear whether the Spring release will be Japan only, or if it will include Europe and the U.S.



Sony Computer entertainment Europe President David Reeves said he does not know when the PS3 console will be released in Europe but he'd like to think it will be around the same time as Japan. He also added that Sony is ready to battle with Microsoft for dominance in the next generation of consoles. Nintendo will also release it's next generation console, Revolution, late in 2006.

Source:
BBC News

Written by: James Delahunty @ 21 Jun 2005 22:50

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• 5 comments

• gozilla

  Quote:Microsoft hopes to sell 10 million units of the Xbox 360 in 12-16 monthsunless this thing is priced less than $100, GOODLUCK!!

  22.6.2005 02:35 #1

• p4_tt

  MS seems to think what they say will happen there always saying things like this, like gozilla said they will need to sell them very cheap but saying tht they should be cheaper if there just using normal dvd roms.

  22.6.2005 06:00 #2

• arcanix

  That would suck if europe has to wait ps3 as long as psp.

  23.6.2005 05:49 #3

• xboxfool

  i also don't think they'll sell 10 million but i do believe that a lot of ppl like the xbox so i think they'll get close to their objective.

  26.6.2005 03:05 #4

• hickflix

  Sony was the king and held that for quite sometime but just like all champions there time comes and the Xbox 360 will make there heads spin as they fall!

  26.6.2005 11:33 #5