Both camps had decided earlier this year to attempt to create a unified standard instead of engaging in a format war. However, it appears both sides back their technology too much and neither side will bow to the other. The war is over dominance in the future market for formats that can store high definition material. So basically, the war is over potentially billions of dollars. Now both camps are ready to go forward with product launches.
Both sides have suggested that talks could continue, but it's unlikely as both formats are due to appear late this year. Toshiba has confirmed it is moving forward with product launches and Sony will probably waste no time continuing with it's launches either. Now the fear among consumers and businesses is that HD-DVD vs. Blu-Ray will be like the disastrous VHS vs. BetaMax war. However, some suggest that multi-format devices will appear, so the winner will be decided by content offered and not their technical specs.
Sources:
Reuters
The Register
Written by: James Delahunty @ 23 Aug 2005 11:54