In addition to the new player to the iPod line-up, the company also announced that iPod Shuffle players will now cost $69 for the 512MB version and $99 for the 1GB model. The company saw huge sales of iPods over the holiday season last year, and is attempting to boost profits again by introducing a new Nano which it claims can store 240 songs or 15,000 pictures. The price reduction for iPod Shuffle players will help it to compete more with other low capacity flash-based players.
Source:
Reuters
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Written by: James Delahunty @ 7 Feb 2006 12:11