"iTunes allows fans of these hit Showtime programs to purchase and watch them in an innovative way," Showtime chairman Matthew Blank said. "It is also a tremendous opportunity for non-subscribers to sample Showtime's programming." Indeed, some shows that already exist in the iTunes store line-up have enjoyed higher ratings, and the 12 million videos Apple has sold so far proves there is significant demand for content.
While Showtime is actually owned by CBS, no agreement between the network and Apple to offer content via iTunes has been announced yet, despite President Larry Kramer admitting CBS was in talks with Apple.
Source:
Betanews
Written by: James Delahunty @ 7 Feb 2006 14:22