"Our business does rely on Microsoft's digital rights management software and our business model also relies on Microsoft's ecosystem of device manufacturers," he added. He claims that the company has a tougher job than Apple to provide a successful service. "It's a lot more complex to get organised properly than it is to build one device and one service as Apple has done," he said. "It's always been painful at the introduction of new technologies. But it always takes shape like it's done in the past."
He is confident however that success will come in the future as companies will be increasingly using Microsoft's Windows Media software. "Ultimately, the consumer electronics giants ... are all going to come to this Windows Media party," he said. "This is really going to be the ubiquitous format." One way Napster and other companies expected to bring down Apple was to provide music subscription services. However, it just appears that most consumers are just confused about the idea of "renting music".
Source:
Australian IT
Written by: James Delahunty @ 2 Mar 2006 7:47
