Despite the choice of movie to be the the first title, the results of this experiment will be interesting. It is unknown if consumers will be willing to pay the recommended $40 price for a hybrid DVD / HD DVD disc. That price is about $10 more than the standard HD DVD version of the movie. Warner should probably not rely too much on the numbers from movies like Rumor Has It however, and try offering more popular titles on hybrid discs to see real results.
Source:
IGN
Written by: James Delahunty @ 26 Apr 2006 15:25