Along with extra revenue for the company, the inclusion of hit TV shows such as Lost on iTunes helps to promote Apple's video iPod models. The deal to include NBC News content shows how Apple is striving to make iTunes a more complete video resource and not just focusing on the top US TV shows. NBC will also make documentary and special interest programming available through iTunes. Interviews with John F. Kennedy, Martin Luther King and a tour of the White House offered by First Lady Jacqueline Kennedy will be among the available content from NBC.
Source:
Macworld
Written by: James Delahunty @ 26 May 2006 6:36