The competing format in the high definition disk war, HD-DVD was released earlier this spring by Toshiba Corp. to a less than enthusiastic audience. With only limited titles and even less acceptance by the masses, it's still unclear if their jumpstart has had any affect on declaring a winner.
Sony and Blu-Ray supporter, Pioneer have also stated that along with the launch, they will start a campaign to educate consumers about the technology.
"Based on it being a new format, we wanted the educational and promotional materials to be in full swing so that consumers can fully understand what it is," said a Sony spokesman.
Pioneer has also set up a task force to educate retailers.
"We realized that retailers didn't really understand Blu-ray and what its virtues are or what the differences were between Blu-ray and its rival," said Russ Johnston, senior vice president of home entertainment for Pioneer Electronics.
Source:
Reuters
Written by: Dave Horvath @ 15 Jun 2006 18:07