YouTube Inc. is currently in negotiations with the leading record labels to possibly post thousands of music videos available for mass consumption. They hope to bring a different service than the normal pay-to-play services like Apple's iTunes or AOL Music. Hoping to gear the site much like Yahoo Launch where users view videos within the web browser, however Chen is hopeful that YouTube's community feel will win the masses. YouTube currenly holds 60% of all video internet traffic, even rivaling Google Video.
The critical obstacle for YouTube is to get the record labels to fall into their business model to gain the rights to broadcast intellectual properties via their website.
Source:
Reuters
Written by: Dave Horvath @ 16 Aug 2006 10:57