It believes that by this time, Sony will have sold 30 million units and account for 44% of third-generation console sales in North America. On the other hand, it believes Microsoft will have sold nearly 27 million Xbox 360 units by 2011, accounting for 40% of the market and Nintendo will have sold just over 11 million Wii units, accounting for 16% of the market.
Additionally, the company predict that because of the high price tags that come with third-gen consoles, fewer will be sold this generation in comparison to the predecessors (i.e., PS2, Xbox and GameCube).
But it won't all be plain sailing for Sony according to The Yankee Group, who expect Microsoft to put significant price pressure on Sony during the PS3’s lifecycle. "In addition to starting at a lower price than the PS3, Microsoft is well positioned to make a large price cut in the spring of 2007 and each year thereafter - putting significant price pressure on Sony."
Source:
Yankee Group
Written by: Ben Reid @ 19 Aug 2006 10:02