AfterDawn: News

McDonalds join digital content market with m-Venue

Fast-food chain McDonald's joined the growing digital content revolution on Wednesday as it began beta testing its digital media content service, m-Venue, in the U.S.

Whilst tucking into their Big Macs, customers will be able to browse and download their favourite tracks from several record labels, including Sony BMG and Universal Music Group via a Wi-Fi connection. The first restaurant to offer this service is located in Schaumburg, Illinois.



The resturant is equipt with wireless Internet, and has added widescreen displays to help promote the service and its content, whilst also allowing users to send text messages to be displayed on the screen. According to McDonald's, the introduction of the service has already seen food sales increase by 17 percent.

Source:
Betanews

Written by: Ben Reid @ 12 Oct 2006 14:52

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• 19 comments

• antomic

  that sounds pretty cool.....mcdonald's is pretty nasty, though. I never eat it.

  12.10.2006 15:13 #1

• ZippyDSM

  McDonald's = china burgers its as bad as it sounds BK is still kinda ok I guess 0-o
  
  
  *brain flash with bad china accent*
  DO you want a side of fried pop music covered in smelly brown substance?
  
  
  blah...

  12.10.2006 15:26 #2

• Lethal_B

  Seems interesting. Junk food and pop music don't mix too well with me, but may float some people's boats..
  
  ba-da-ba-ba-ba..

  12.10.2006 15:39 #3

• gogochar

  I'm already hatin' it.
  :(

  12.10.2006 15:46 #4

• ZippyDSM

  me thinks mcy d's would be better of putting that money to quality of food.....

  12.10.2006 15:48 #5

• tucker001

  mickey dees is good

  12.10.2006 17:37 #6

• tucker001

  mickey dees is good

  12.10.2006 17:37 #7

• limelight

  McDonald's= fast food.
  Itunes= fast music.
  
  Let's keep it that way, k?

  12.10.2006 18:16 #8

• lilfree22

  man McDonald's is a fast food jiant and trust me half of the people saying they hate it wouldnt say no if some one gave them a free big mac

  12.10.2006 18:56 #9

• ZippyDSM

  Mikey'ds is etbile thats about it *L*

  12.10.2006 19:44 #10

• cart0181

  Schaumburg, IL? Widescreen displays in a McD's?? Texting onscreen???
  NO

  12.10.2006 20:47 #11

• ZippyDSM

  DOnt forget the whole MTV look with wide screens everywhere palying crapp music vids and crap :P

  12.10.2006 20:49 #12

• lilfree22

  man mtv is so boreing now i cat stand it with all thier corny host

  12.10.2006 20:50 #13

• borhan9

  do we get the mcdonalds theme song for free if we join :) stay away from maccas it reminds me of microsoft.

  13.10.2006 03:05 #14

• bpitt

  So lets say you have technical problems with the service. Who you gonna ask for help, the 16 year old, pimply face teen behind the register who can't even figure out what NO CHEESE means??? No thanks.

  13.10.2006 08:41 #15

• alienator

  pruh pruh pah pah pah
  IM HATING IT!
  
  not gonna be good

  13.10.2006 11:19 #16

• jAmEsTn

  Schaumburg, IL home of my fav Medieval Times dinner show! If only they sold DRM infested music files to people... i still wouldnt buy! I'll stick to the drinks and the souvenirs ;)

  13.10.2006 23:09 #17

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  15.10.2006 04:46 #18

• CTerrian

  McDonalds is your kind of place
  Hamburgs in your face
  French fries between your toes
  Mustard up your nose,
  and don't forget them crazy shakes
  They'll give you tummy aches
  
  McDonalds is your kind of place.

  15.10.2006 16:04 #19