The move will boost MTV's presence in a fast-growing Chinese media market where regulation and censorship has Limited its exposure, while allowing Baidu to develop an entertainment sector to its service.
"Expanding the reach of our brands and content through Internet and mobile is integral to our China strategy, and China is critical to our global digital strategy," said Bill Roedy, vice chairman of MTV Networks, speaking at a news conference.
Source:
Tech News World
Written by: Ben Reid @ 19 Oct 2006 4:10