The collaboration will see WMG use Brightcove's software to embed Web-based video players in the sites for its labels, as well as individual artists. Those who visit the sites will be able to view on-demand music videos as well as other related footage in a service that will be free and ad-supported.
Brightcove licenses its Internet Protocol Television (IPTV) software to content providers so they can make it available without the requirement of a third-party service. Additionally, the Cambridge, Massachusetts-based company controls the advertising areas which will reap in the profits for Warner.
Unlike sites such as YouTube, which allows users to upload allsorts of content -- a lot of which is copyrighted, this type of service allows the companies to keep tabs on intellectual property in order to profit from it.
Source:
cnet
Written by: Ben Reid @ 26 Oct 2006 15:57