
Apple launched the red iPod Nano in co-operation with Bono last month. The players have a 1.5" screen, and are advertised to have 24 hour playtime on a full battery. The announcement of the iPod Nano Red is a cross-brand campaign dubbed (PRODUCT) RED.
In cooperation with this campaign, several other companies are making their own offerings. For example, Motorola is offering a red RAZR and The Gap is ponying up their own red leather jacket to help the cause.
Source:
Reuters
Written by: James Delahunty @ 4 Nov 2006 8:23