The service has an estimated 100 million users. Therefore, the company is trying to use its userbase as a negotiation tool with content providers, looking to strike deals in similar fashion as its western counterparts. Google, with its Google Video and YouTube services, seems completely determined to push content providers into deals, while taking the risk of copyright infringement lawsuits.
Google has gone up against content providers in the past. Challenges to Google's "Book Search" plans are still ongoing from authors and publishers and there has been disagreements over web linking, indexing and thumbnail creation by Google. With video, Google has put itself up against the media giants and several analysts predict numerous huge lawsuits are coming.
Source:
Ars Technica
Written by: James Delahunty @ 1 Jan 2007 3:28