The Wall Street Journal has reported that Google is close to acquiring Adscape Media Inc., a company that sells software that delivers ads through video games. While Google didn't comment on the report, it said the company is "always considering new ways to extend Google's advertising program to benefit our users, advertisers and publishers," and that "in-game advertising offers one such possible extension among many others."
Last year, Microsoft purchased Massive, an in-game advertising company, in a $200 million deal. Adscape chairman, Bernard Stolar, is not new to the videogame industry having worked with Sony, Sega and Atari in the past. His company is already working with major publishers to integrate ads into videogames.
The deal may be finalized as early as next week.
Source:
Ars Technica
Written by: James Delahunty @ 22 Jan 2007 19:28
