Iger said that both movies also did well on DVD, actually exceeding the expectations of the company. "We believe the pie is getting bigger," he said, emphasizing that strong sales of either title didn't cut into DVD sales as many content providers fear will happen to them. Paramount also joined up with iTunes earlier this year.
The new studio added to the service boosted the titles on offer from 100 to 250, which is still very low in comparison to rival services. Some Hollywood studios wont join up because of Apple's DRM. One studio executive said "Apple's user rules just scare the heck out of us", since the DRM allows users to authorize up to 5 separate computers (unlimited for iPod) with unlimited playthroughs.
Source:
Ars Technica
Written by: James Delahunty @ 2 Feb 2007 18:25