The Wall Street Journal reported that the deals were for several years and included deals to market CBS radio advertisements to Google advertisers. The negotiations reportedly failed to reach an agreement on how long the deals should last. Now both companies have decided to focus on smaller deals.
YouTube is currently in talks with more content providers, with reports of talks with the BBC already in progress. It helps with YouTube's image from content providers' perspective, many of which have already clashed with the site over unauthorized videos that users uploaded.
Source:
Pocket-Lint.co.uk
Written by: James Delahunty @ 21 Feb 2007 16:43