AfterDawn: News

YouTube partners with NBA

A deal struck between Google Inc.'s YouTube video sharing site and the NBA will allow YouTube users to view original content from the league and to also upload their own videos to share with other NBA fans. Through the partnership, the most popular of the uploaded videos will then be shown on the NBA's cable network each week in a show called "NBA Top 10 on YouTube".

"NBA fans will be able to interact and share their passion for the game by posting their 'best moves'," Commissioner David Stern said. "YouTube's popularity and wide-reaching community of users provides the NBA with another unique way to reach our fans." Google's Adsense program will also syndicate NBA content through its advertising network, allowing publishers to use NBA content on their sites.



"We are thrilled to partner with the NBA to give them access to an amazing platform to further engage their fans around the world," Google CEO Eric Schmidt said. YouTube also currently has a similar deal with the NHL.

Source:
Betanews

Written by: James Delahunty @ 28 Feb 2007 14:23

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• 3 comments

• PeaInAPod

  Finally someone strikes a deal that doesn't involve suing and/or money. Good Job NBA/YouTube.

  28.2.2007 17:45 #1

• georgeluv

  i feel as though a new golden age of movies is comming, youtubes efectivness at staving off legal threats has forced people to bow down and give up, its so beautiful it makes me want to cry (and work for google).

  1.3.2007 07:19 #2

• borhan9

  I love this. Well done Youtube and NBA. As an Australian with no pay TV i would love to see the NBA like this. Job well done.

  1.3.2007 22:08 #3