YouTube officials were quoted as saying they are getting about 200 new media partners, mostly small, each quarter. For example, YouTube recently signed a deal with the National Basketball Association to create a channel which would display content from the league and allow users to upload their own demonstration videos.
YouTube also reached a deal with Wind-up Records, an independent record label, to stream music videos and permit YouTube users to incorporate music tracks in their own videos. The company said it has made most of its partnerships quietly, signing up more than 1,000, ranging from the Sundance Channel to small independent video producers.
Source:
Reuters
Written by: James Delahunty @ 3 Mar 2007 17:40