"They saw an opportunity for worldwide visibility and through their success have changed the landscape of how a 'star' is defined," Jamie Byrne, head of YouTube product marketing, said in a statement. "As the masses learned about online video, many of the creators of these videos established themselves as personalities, going from the seemingly unknown to international celebrity, overnight."
NBC Universal, News Corp. and several other companies unveiled plans for a YouTube rival several days ago. YouTube was purchased by Google last year for $1.65 billion and is currently being sued by Viacom for $1 billion.
See the award winners at: http://www.youtube.com/ytawards
Source:
Reuters
Written by: James Delahunty @ 26 Mar 2007 12:08
