"This issue is very important for the future of the TV industry and we will continue to follow this development closely" said Pontus Bergdahl, CEO of MMS.
The report also said that Swedish youngsters and adults watch over an hour of pirated TV every week with Prison Break being the most popular show. 35 percent of the people who watched an episode of Prison Break in the last month indicated that they did not watch it on TV but rather on their computers after downloading the episodes via P2P.
"The Swedish youth will probably continue to download pirated TV-shows unless attractive alternatives are offered to them", says Sorosh Tavakoli the project leader.
Also included in the report were reasons for the massive piracy. The main reason was the fact that people like the liberty to watch a show whenever they please and without commercials. Another prominent reason was many downloaders did not like the delay between a US showing and the Swedish showing. They would rather download it hours after the US showing then wait days for it to be shown on Swedish TV.
TV producers need to take heed of upcoming technologies such as high definition on demand programming if they hope to not lose all their younger audiences.
Source:
TorrentFreak
Written by: Matti Robinson @ 6 Apr 2007 1:49
