The launch of the PlayStation 3 (PS3) console in the U.S. led to a surge in Blu-ray movie sales which has continued ever since. Of all Blu-ray playing equipment sold in the U.S., Adams Media Research reports that 94% are players "built into consoles". Sony's four month delay for the European launch of the PS3 also played a big part in HD DVD's early support in the territory.
European studios are not solely committed to either format however, as it is far too early to tell which format will "win". "All the work we are doing on high definition will be useful for making Blu-Ray discs if the Blu-Ray standard wins. It will be easy to change position," Studio Canal's Rodolphe Buet said. The figures also mean very little for now, as the vast majority of the general public is in no hurry to settle for either format - many aren't even really aware of them.
Source:
Ars Technica
Written by: James Delahunty @ 9 Apr 2007 17:45