Toshiba recently dropped the price of its entry-level player to $399 after Sony announced it would ship a $599 Blu-ray player in the summer. The Xbox 360 HD DVD drive is currently the cheapest option if you own an Xbox 360 console, selling for a much lower $199 (can also be used with Windows Operating system).
"Retailers are showing a significant increase in sales volume this month so far," Toshiba's marketing chief Jodi Sally said. "On Amazon.com, our HD DVD players continue to rank among the top ten best sellers of all DVD players, which says a lot about how consumers relate to price."
Source:
Betanews
Written by: James Delahunty @ 17 Apr 2007 18:41