"This is part of Sony's quiet software revolution," CEO Howard Stringer said at a news conference. "It's an opportunity to transmit user-generated video anywhere you want to, anytime to anybody, in a protected environment." Sony said that it would closely monitor the content uploaded to the service, hoping to avoid legal trouble.
Viacom filed a billion dollar lawsuit against YouTube, accusing it of tolerating user piracy. Sony aims to creative a service that will attract content providers and also protect the image of advertisers. "We believe there's a need for a clean and safe place where companies can place their advertisements," Sony spokesman Takeshi Honma said.
Source:
Reuters
Written by: James Delahunty @ 26 Apr 2007 19:50