According to a report by the
Nikkei financial daily,
Toshiba Corp. hopes to sell around 3 million players that are compatible with the
HD DVD optical disc format in the current year to March 2008. Compare that target with 250,000 units in the last fiscal year. The report didn't cite any sources for the target. The global market for next-generation DVD players is seen at 4 million - 5 million units, with Toshiba hoping to take 60%-70% share.
According to the newspaper, Toshiba plans to continue to lower prices of HD DVD hardware, always keeping it lower than
Blu-ray Disc. Toshiba would need to keep shipping lower-priced players to the United States, the largest market. Earlier this month, Toshiba slashed $100 off the price of its entry-level stand-alone players, bringing their price tags down to $399 and $499.
Source:
Forbes
Written by: James Delahunty @ 29 Apr 2007 17:08