Nintendo share prices have doubled in the last year thanks to the success of its latest products. The products currently sold by the company aim to also appeal to casual gamers or even consumers who have never tried games consoles more than a handful of times. "The video game industry is now on a growth path," the company said.
Nintendo's Wii currently has two powerful rivals; Sony's PlayStation 3 (PS3) and Microsoft's Xbox 360, but its lower price tag, innovation in control and differing views for "next generation" has helped it to outsell both since it was released.
Source:
BBC
Written by: James Delahunty @ 28 Apr 2007 20:20