Although they can download the music from stores such as iTunes and Napster, the survey shows that the allure of supporting the group by buying a physical CD is still overwhelming.
"For new releases from a favorite artist, physical CDs remain the primary method of acquisition among US Music Downloaders aged 12 or older. 62% of US Downloaders purchased a physical CD of their favorite artist’s last release versus just 28% who paid to download one or more individual tracks," the study found.
Although that news was good for popular artists and older artists that have been around a long time, the survey also showed some bleaker stats. Ipsos found "that the number of US citizens that purchased 1 CD in the last six months has declined by 15% since 2002. In 2002, approximately 63% of Americans bought a CD in the previous six months. This number now hovers around 51%."
The study showed that although people are still willing to buy CDs from their favorite artists they are not so keen to experiment with their money on new acts. For this, they would rather download the track and perhaps waste the 99 cents instead of the $15 USD a physical CD costs. It is time that the music industry begins to understand that logic and move even more towards online music stores.
Source:
Slyck
Written by: Andre Yoskowitz @ 6 May 2007 14:40
