The new product, named DigiWax, should help FWR, mainly because thier primary customers are DJs.
The records are double-weight vinyl discs that each come with a unique code. With that code, the buyer can download a DRM-free 320Kbps version of the track.
The new product makes alot of sense to FWR, as DJs always want top quality for their media and so they will purchase the physical media. A digital track however, is very convinient and can be used in mixing and other endeavors. Also, it is almost impossible to lose if backed up properly and easier to carry then a vinyl.
FWR's founder talked about the reason for DRM-free music: "Once a customer has paid for the track they should be free to play it in any player," he says. "Making a legal, paid-for version of the file less useful than a copied or pirated one doesn't make sense."
He also noted that DRM made tracks unplayable in software used by DJs, such as Serato.
FWR sells their music on iTunes, Napster and Clickgroove and sees the new hybrid as an extension of choice. "This is just a little something extra for the true vinyl fans and collectors," he added.
Source:
Wired
Written by: Andre Yoskowitz @ 16 May 2007 13:49
