AfterDawn: News

Apple freaks out over iGasm promotion

Apple Inc. has set its sights on high street adult retailer Ann Summers over a sex toy that is intended to be used with iPods and other MP3 players. The iGasm connects to an MP3 player and gives the user erotic vibrations in sync with the beat. Apple is furious, but not exactly at the toy itself, more-so how it is advertised.

According to the News of the World, Apple is demanding that all posters for the gadget be taken down, under threat of legal action. The neon-pink posters depict an underwear-clad female silhouette holding an oval white device with two cables, one which is connected to a pair of white headphones, the other is heading towards.... well, you get the idea!



The sales pitch encourages users to, "Go at it hard and fast with a pounding drum 'n' bass track or chill with an ambient classic." Apple's problem is with the these advertisements, claiming they are an abuse of the silhouette-based images it uses in its own advertising for its music products.

Source:
Macworld

Written by: James Delahunty @ 24 May 2007 19:02

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• 10 comments

• BcMester

  Quote:Apple's problem is with the these advertisements, claiming they are an abuse of the silhouette-based images it uses in its own advertising for its music products.
  And what's wrong with that? This way people instantly associate with the iPod, and it may lead to more iPod sales in the end, maybe those who haven't considered buying one will do it now, just to use with this 'fun device' ;)

  24.5.2007 22:13 #1

• borhan9

  This brings new meaning to lovers remix ;) i see this as a plus for people. When we say some people have no rhythm maybe this can help them out ;)

  24.5.2007 22:39 #2

• spydah

  This sounds like its gonna be a funny thing to see people with walking around and on the dance floor with. Nothing better then watching the females do the shake when the song hits its peak. lol

  25.5.2007 04:33 #3

• Cfusion

  IPOD will be known as ladies best friend.. Hide the batteries !!!!!

  25.5.2007 06:36 #4

• mark5hs

  bwahahahahahaha! funniest thing Ive seen in a while

  25.5.2007 15:01 #5

• venomX05

  Um...I'm no marketing guru or anything, but wouldn't this be a really good thing for the sales, especially if a female doesn't have an ipod...what's she going to do...she is going to march right out, buy one, then pick up that little "toy"...
  
  Hmmm, just can't find anything wrong with that picture...who cares about the silhouettes, since when are they copyrighted...last I checked people have been making silhouettes of themselves for years.

  25.5.2007 18:58 #6

• spydah

  I agree they are bugging with this article because damn near everything on TV to the radio and internet is sold through sex. So why is this such a horrible thing.

  25.5.2007 22:18 #7

• ferengi

  about time the 'rhythmn method' was brought into the 21st century

  26.5.2007 13:43 #8

• hermes_vb

  ROFL!!! I almost peed my pants. I heard it comes with a free itunes download of the song "I touch myself" from The Divinyls...

  31.5.2007 18:26 #9

• Unfocused

  Would Apple rather see a full color illustration of this add on? Perhaps a diagram of suggested "insertion" techniques?

  16.6.2007 21:28 #10